Viva La Plaza Returns | A Weekly Cultural Festival in Cabo San Lucas Every Sunday

Bringing Art, Culture & Gastronomy Back to the Heart of Cabo

The vibrant public square of Plaza Amelia Wilkes Ceseña in downtown Cabo San Lucas is re-awakening every Sunday afternoon and evening with the return of the “Viva La Plaza” festival. What began as a local art walk now stands as a full-fledged cultural event that welcomes families, visitors and locals alike.

From 4:00 p.m. (or 5:00 p.m., depending on the week) until about 9:00 p.m., the plaza transforms into a lively hub of craft vendors, live‐music, food stalls, art exhibitions and community gathering. The event is free, open to everyone, and offers a chance to experience the authentic, connected side of Cabo’s urban core.

What to Expect at Viva La Plaza

• Local artisans and makers: A strong focus on supporting home-grown talent and small businesses, with designated areas for crafts and handmade goods.

• Gastronomy & street food: Traditional Mexican snacks, antojitos, regional flavours and more — perfect for a family outing.

• Live performances: Music, dance, art displays and culture in motion. The gazebo and surrounding gardens of the plaza offer a charming backdrop.

• Safe, walkable setting: The centre of Cabo is enhanced by this event, turning streets and public space into a welcoming zone for all ages.

• Community & tourism synergy: While visitors are welcome, the event places strong emphasis on local identity and entrepreneurship.

Weekly Schedule & Practical Info

• When: Every Sunday afternoon/evening from 4:00 p.m. (or 5:00 p.m.) until approximately 9:00 p.m.

• Where: Plaza Amelia Wilkes Ceseña, downtown Cabo San Lucas (near the heart of the city)

• Cost: Free entry for all attendees.

• For vendors: Artisans, craft-makers and food sellers can apply to participate under the municipal “Orígenes de Los Cabos” program.

Why It’s Important for Cabo San Lucas

• Revitalizes the urban core: As Cabo grows, events like Viva La Plaza help anchor culture and community back into the downtown zone, balancing tourism with local life.

• Supports local entrepreneurs: By offering regular exposure and a platform for makers and artisans, the event fuels small business growth.

• Enhances visitor experience: For tourists, this is a chance to step off the resort path and into a lively, local-focused cultural event.

• Promotes cultural identity: The festival reinforces the vibrant Mexican heritage of the region — art, food, music, social engagement.

Tips to Make the Most of Your Visit

1. Arrive early to secure a good spot for live performances and to browse stalls before it gets busy.

2. Wear comfortable shoes — the plaza and surrounding walkways invite an evening stroll, whether browsing or relaxing.

3. Try something local — sample traditional snacks rather than resort fare to get the authentic flavour of Cabo.

4. Bring some cash/colones — though many vendors accept card, small purchases are easier with cash.

5. Stay for the show: Pick a spot near the gazebo or garden area where music or performance is scheduled — it’s part of the charm.